Purchasing Production Printers for High-Volume Companies

Printing technology has completely transformed the way companies, publishers, and authors interact with the public. In fact, the industry delivers so many new, practical, modern features it’s hard to keep track of everything. One thing’s for sure, however, if your business does a lot of advanced graphics and high-volume printing, there’s a high likelihood that you’re using a production printer or thinking about switching to one. Either way, it’s a wise investment. Read on to learn more about the features these high-quality printers possess and the benefits they bring to the table.

What Are Production Printers?

Also known as digital presses, production printers are designed to produce high-quality prints at a faster speed. Due to their high volume, production printers are commonly associated with large-scale commercial printing environments, in-house marketing departments, or businesses that produce hundreds of paper-based materials daily.

These include:

  • Manuals
  • Photo Galleries
  • Catalogs
  • Booklets
  • Calendars
  • Brochures
  • Posters
  • Newsletters
  • Pamphlets

Production Printer Features

A production printer boasts many impressive hardware and software features.

Hardware features:

  • Paper trimming, punching, and stacking
  • Adjustable staple options
  • Optional booklet makers (200+ pages of saddle-stitched books)
  • High-capacity two-tray feeders
  • Various finishing options
  • High-capacity feeding options

Software features:

  • FreeFlow Digital Publisher – The distribution of physical and digitally optimized versions simultaneously.
  • ORIS Press Matcher – Providing industry-standard color-management services.
  • FreeFlow Variable Information Suite – Unrestricted personalization on any level of document printing.

Any large-scale business should consider these features before purchasing a production printer.

Production Printer Classes

There are three classes of production printers:

Class 1: Class 1 production printers are generally perceived as entry-level devices. They are best suited for work environments with short-peak production demands. Since quality requirements vary with these entry-level printers, printing out a couple of samples first would be a good idea.

  • The cost for these printers varies from $20,000 to $40,000.
  • The printing speed is 80 to 10 black and white pages and 75 to 90 pages in color per minute.

Class 2: Class 2 production printers are perfect for medium-sized businesses with high-volume business requirements. They are an excellent choice for churches and schools. Unlike with Class 1, the printing quality will usually be high with these models.

  • The cost for these printers varies from $40,00 to $80,000.
  • The printing speed is 120 to 140 black and white papers and 90 to 100 pages in color.

Class 3: Logically, Class 3 production printers are at the very top of the ladder. They are ideal for large-scale commercial environments that require high-speed printouts. They’re characterized by high quality, reliability, and speed. They’re placed in high-end establishments, major corporations, and government facilities.

  • The cost of these printers starts at $80,000 and only goes up.
  • The printing speed is 140+ pages in black and white and 100+ pages in color per minute.

Choose a suitable class depending on your business size, financial situation, and needs.

The Benefits of Production Printers

Undoubtedly, production printers are a game-changer in the industry. Here are the three most impressive benefits of these high-volume machines.

Provide High-Quality Output

Regardless of the production printer class, they’re all characterized by high-quality printouts. The best of the best ensures consistent ink regulation, precise printouts, and high DPI resolution.


Although production printers might represent a slightly expensive business investment, they will save a business money in the long-term investment. These printers are equipped with the latest features, which makes the possibility of errors minimal.

A User-Friendly Interface

Making printing a straightforward process is vital. Fortunately, production printers offer a user-friendly interface that helps users navigate and figure out the features that provide high-quality outputs. Easier access to the printer directly translates into increased employee productivity.

Use Production Printers for These Marketing Ideas

As mentioned, production printers do an excellent job in marketing projects.

Door hangers: Since production printers are characterized by high-quality outputs, they will do an outstanding job at printing door hangers. Although it might not seem likely, door hangers are a smart way to grab your audience’s attention. They’re memorable, light-hearted, and a perfect project for production printers.

Advertising signs: Creating eye-catching advertisement material is challenging, given the number of possibilities on the market. Luckily, you can ensure that your advertising signs don’t lack quality and color. By using production printers, your business can provide cutting-edge brochures, booklets, and catalogs that stand out from the rest of the competition.

Presentation folders: Another intelligent marketing move that involves production printers is working on presentation folders. These advertisement materials contribute to the company’s image. High-quality and durable presentation folders at promotions will surely impress your target audience. They can be customized to the point of the presentation, and the audience will most likely choose to keep them afterward.

Promotional products: Whatever your brand is trying to put into the market, relying on a production printer can only contribute to the success of your marketing project. Usually, promotional products that come from multifunction printers are calendars, signs, or even vinyl printouts. Without a doubt, though – the end product will be characterized by durability.

Postcards and birthday cards: Last but not least, using your production printer for postcards and birthday cards will undoubtedly leave an impression on your business partner. With a bit of help from the machine, you’ll be able to make customized postcards that will surely stand out.

Ensure the Highest-Quality Printouts for Your Office

A production printer will contribute to your business’ efficiency, workflow, and productivity. These printers are characterized by high-quality, fast printing speeds, and are best suited for large-scale businesses. There are three classes of production printers, and they differ by printing speed, volume, and price.

DTS is a dedicated company that provides leading technological solutions for your business. We aim to solve technical challenges and ensure improved workflow. If your business is operating in the Bloomington, Minneapolis, or St. Paul areas, don’t hesitate to reach out to us now.

We look forward to hearing from you and working on the best possible solution together.