10DLC Messaging Content Policies

Last updated on October 16, 2023

This guide is designed to help you understand the Global Messaging Policies used by the majority of carriers, as well as details regarding use cases that are prohibited from use.

General Rules of Content

Message senders should take pre-emptive measures and employ tools that monitor and prevent unwanted message content, including content which:

1. Is unlawful, harmful, abusive, malicious, misleading, harassing, violent, obscene/illicit, or defamatory

2. Is deceptive (e